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Gallagher Group in Latin America: Premium Products, Local Partnerships, and Persistence

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Date

2019

Journal Title

Journal ISSN

Volume Title

Publisher

Te Herenga Waka—Victoria University of Wellington

Abstract

Description

Case study of the Gallagher Group's interactions with the Latin American market. Case highlights: *Gallagher's main focus on one business division for Latin American revenues. *Product differentiation and innovation for premium prices. *Local partners and local knowledge as key. *Market, regulatory and political risks. *Risk-minimising distribution model.

Keywords

New Zealand, Latin America, Gallagher Group

Citation