Gallagher Group in Latin America: Premium Products, Local Partnerships, and Persistence
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Date
Journal Title
Journal ISSN
Volume Title
Publisher
Te Herenga Waka—Victoria University of Wellington
Abstract
Description
Case study of the Gallagher Group's interactions with the Latin American market.
Case highlights:
*Gallagher's main focus on one business division for Latin American revenues.
*Product differentiation and innovation for premium prices.
*Local partners and local knowledge as key.
*Market, regulatory and political risks.
*Risk-minimising distribution model.
Keywords
New Zealand, Latin America, Gallagher Group