Gallagher Group in Latin America: Premium Products, Local Partnerships, and Persistence
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Te Herenga Waka—Victoria University of Wellington
Abstract
Description
Case study of the Gallagher Group's interactions with the Latin American market.
Case highlights:
*Gallagher's main focus on one business division for Latin American revenues.
*Product differentiation and innovation for premium prices.
*Local partners and local knowledge as key.
*Market, regulatory and political risks.
*Risk-minimising distribution model.
Keywords
New Zealand, Latin America, Gallagher Group