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MARK303: Marketing: Strategic Marketing Management

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Date

2017

Journal Title

Journal ISSN

Volume Title

Publisher

Victoria University of Wellington

Abstract

Description

The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386

Keywords

Marketing

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