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MARK303: Marketing: Strategic Marketing Management

MARK303: Marketing: Strategic Marketing Management

Williams, Janine
URI: https://ir.wgtn.ac.nz:443//handle/123456789/9409
Date: 2017
Rights: No known rights restrictions other than copyright.

Description:

The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386

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