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MARK303: Marketing: Strategic Marketing Management
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MARK303: Marketing: Strategic Marketing Management
Williams, Janine
URI:
https://ir.wgtn.ac.nz:443//handle/123456789/9409
Date:
2017
Description:
The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386
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