DSpace Repository

MARK303: Marketing: Strategic Marketing Management

Show simple item record

dc.contributor.author Williams, Janine
dc.date.accessioned 2018-03-05T19:49:03Z
dc.date.accessioned 2021-03-25T00:24:23Z
dc.date.available 2018-03-05T19:49:03Z
dc.date.available 2021-03-25T00:24:23Z
dc.date.issued 2017
dc.identifier.uri https://ir.wgtn.ac.nz:443//handle/123456789/9409
dc.description The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386 en_NZ
dc.format pdf en_NZ
dc.language en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Marketing en_NZ
dc.title MARK303: Marketing: Strategic Marketing Management en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit School of Marketing and International Business / Te Wāhanga Tauhokohoko, Whakahaere en_NZ
vuwschema.contributor.unit Victoria Business School / Orauariki en_NZ
dc.subject.course MARK303 en_NZ
dc.subject.course MARK 303 en_NZ
dc.subject.course exam en_NZ
dc.title.short Strategic Marketing Management en_NZ
dc.date.semester 2017:3

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


My Account