Vista: Latin America as Global Gateway
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Te Herenga Waka—Victoria University of Wellington
Abstract
Description
Case study about Vista Group International's interactions with the Latin American market.
Case study highlights:
*Dealing with regulatory and taxation complexity in Latin America.
*Adjusting products to market-specific characteristics
*Adapting to payment cultures in different regional markets
*From market entry using local agents to establishing a local presence
*International expansion through customer relationships
Keywords
Latin America, New Zealand, Business case studies