Abstract:
This research investigates the product and market development requirements forbuilding a medical device intended to assist patients rehabilitating from back injuries. It looks at the competitive landscape, potential customers segments, path to market, research and development requirements, and funding requirements. This document provides background research for the included business case which will be presented to my project partner, Lifbak. Lifbak is developing a device for customers seeking to accelerate their rehabilitation from a back injury.