Abstract:
This study examines the literature related to the image of the librarian and the library profession. It seeks to ascertain if what is portrayed in the literature is perceived also by students studying towards the Master of Library and Information Studies (MLIS) at Victoria University of Wellington. No studies have previously been conducted to examine this issue. 80 students responded to a web-based questionnaire that included quantitative and qualitative questions. Students were asked if the stereotypes associated with the library and information profession have in any way impacted on MLIS student's choice to study and or work within this profession. The findings of the study show that there is a clearly identifiable stereotype associated with librarians and their profession. The factor that students felt most contributed to this stereotype was the fact that the profession is dominated by females. It was also found that the low pay and the quiet environment associated with the profession did affect a student's decision to join the profession.
