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Comparative advertising and the Fair Trading Act 1986 : consumer protection or marketing gamesmanship?

Comparative advertising and the Fair Trading Act 1986 : consumer protection or marketing gamesmanship?

Borland, Penelope A.
URI: https://ir.wgtn.ac.nz/handle/123456789/19724
Date: 1989
Rights: No known rights restrictions other than copyright.

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