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Trusting Your Bank in a Digitally Connected World: An Investigation into Perceptions of Privacy by Bank Customers

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dc.contributor.author Londt, Shivonne
dc.date.accessioned 2011-12-11T22:59:46Z
dc.date.accessioned 2022-07-05T01:19:20Z
dc.date.available 2011-12-11T22:59:46Z
dc.date.available 2022-07-05T01:19:20Z
dc.date.copyright 2011
dc.date.issued 2011
dc.identifier.uri https://ir.wgtn.ac.nz/handle/123456789/18580
dc.description.abstract People are placing more of their personal information online as the use of online social networking sites (OSNs) grows. Individuals often lack an awareness around the privacy implications of placing their personal information on these sites but still have an expectation of privacy about this information that may not entirely be justified. OSN data is often used for purposes other than those for which it was provided, but customer demand for ethical and compassionate use of their data is growing. Customers expect greater corporate social responsibility from companies, and especially banks, after the recent global financial crisis. Customers may perceive the use of OSN data by New Zealand banks to influence their lending decisions as a privacy violation. This study is intended to evaluate whether this use of OSN data would be perceived by customers to be a violation of their privacy. The research was carried out through a web-based survey and follow-up interviews with selected respondents. It was found that the less aware that respondents were about OSN privacy policies, the greater their expectation of privacy. The research also highlighted that even respondents who did not expect their data to remain private still had an expectation of privacy. A lack of perceived control was found to be associated with a greater expectation of a privacy invasion. Trust in respondents' banks was associated with a negative perception of those banks' use of OSN data for lending decisions. This study has revealed a high likelihood that a perception of betrayal coupled with a perceived privacy violation would take place should New Zealand Banks use OSN data in this manner. en_NZ
dc.format pdf en_NZ
dc.language.iso en_NZ
dc.publisher Te Herenga Waka—Victoria University of Wellington en_NZ
dc.subject Online social networks en_NZ
dc.subject Privacy en_NZ
dc.subject Trust en_NZ
dc.title Trusting Your Bank in a Digitally Connected World: An Investigation into Perceptions of Privacy by Bank Customers en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit School of Information Management en_NZ
vuwschema.subject.anzsrcfor 080699 Information Systems not elsewhere classified en_NZ
vuwschema.subject.anzsrcseo 970108 Expanding Knowledge in the Information and Computing Sciences en_NZ
vuwschema.subject.marsden 280199 Information Systems Not Elsewhere Classified en_NZ
vuwschema.subject.marsden 350300 Banking, Finance and Investment en_NZ
vuwschema.type.vuw Masters Research Paper or Project en_NZ
thesis.degree.discipline Information Studies en_NZ
thesis.degree.grantor Te Herenga Waka—Victoria University of Wellington en_NZ
thesis.degree.level Masters en_NZ
thesis.degree.name Master of Information Management en_NZ
vuwschema.subject.anzsrcforV2 460999 Information systems not elsewhere classified en_NZ
vuwschema.subject.anzsrctoaV2 280115 Expanding knowledge in the information and computing sciences en_NZ

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