Protecting sports events from ambush marketing attacks : the role of passing off and Section 9 Fair Trading Act 1996

Condie, Steven.2018-07-312021-11-232018-07-312021-11-232018-07-311996-01-01https://ir.wgtn.ac.nz/handle/123456789/16294pdfen-NZNew Zealand.--Fair Trading Act 1986Sports sponsorship--Economic aspects.Competition, Unfair.Protecting sports events from ambush marketing attacks : the role of passing off and Section 9 Fair Trading Act 1996Text2021-11-23