Protecting sports events from ambush marketing attacks : the role of passing off and Section 9 Fair Trading Act 1996

Condie, Steven.2018-07-312022-07-112018-07-312022-07-1119961996https://ir.wgtn.ac.nz/handle/123456789/20362pdfen-NZNew Zealand.--Fair Trading Act 1986Sports sponsorship--Economic aspects.Competition, Unfair.Protecting sports events from ambush marketing attacks : the role of passing off and Section 9 Fair Trading Act 1996Text