Livestock Improvement Corporation: The importance of building trust in Latin America

Stringer, ChristinaHooi, Andrea2024-10-212024-10-2120192019https://ir.wgtn.ac.nz/handle/123456789/32082Case study of the Livestock Improvement Corporation and its interactions in the Latin American market. Case highlights: *Export success despite regulatory diversity, logistical challenges and cultural differences in Latin American Markets. *Patience required to build the the trust essential to business relationships. *Flexibility and leveraging NZ Inc contracts as part of successful strategy.en-NZNew ZealandLatin AmericaBusiness case studiesLivestock Improvement Corporation: The importance of building trust in Latin AmericaTextLatin America Centre of Asia-Pacific Excellence