Author Retains CopyrightHarvey, Marcus R.2013-06-062022-11-022013-06-062022-11-0220092009https://ir.wgtn.ac.nz/handle/123456789/29014New Zealand state sector special libraries are faced with providing Web 2.0 services to meet client needs, however it is not clear to what extent contextual factors within the organisation help or hinder the adoption and implementation process. Face to face interviews were conducted with participants from two state sector agencies. Participants were from within the special libraries and the wider agency to ensure a broader cross-section of opinions. Content analysis was used to provide a qualitative thematic narrative highlighting the operational and social conditions within the two agencies. The business tool SWOT analysis was used to provide the factors that help or hinder Web 2.0 adoption. Diffusion of Innovations (DOI) theory was used to contextualise the agency rates of Web 2.0 adoption and provide a method of agency comparison. The findings show different rates of adoption between the two agencies. An agency that demonstrates strengths and takes advantage of opportunities in nine categories identified from the SWOT analysis is more likely to have the kind of environment where new innovations, including Web 2.0 can be discussed, implemented and maintained.pdfen-NZhttps://www.wgtn.ac.nz/library/about-us/policies-and-strategies/copyright-for-the-researcharchiveWeb 2.0State SectorSpecial LibrariesSWOT AnalysisDiffusion of InnovationsImplementationTextAll rights, except those explicitly waived, are held by the Author