Author Retains CopyrightMacpherson, Susan Anne2013-03-252022-11-022013-03-252022-11-0220002000https://ir.wgtn.ac.nz/handle/123456789/28538The information environment is changing rapidly as is the way library clients use information. Information services are the only group of workers trained in the management of unstructured information. Their potential contribution to an organization's knowledge management initiatives is constrained by the perceptions senior managers have of their role. While senior management in general have a high awareness of library service and most librarians do have the respect of senior management, their respect only amounts to trust for what information specialists do as far as their librarian role is concerned. The orientation of information specialists also appears to be a significant factor not only in providing greater opportunities to move beyond the traditional warehouse role but also into one which advocates and/or provides leadership in knowledge management.pdfen-NZhttps://www.wgtn.ac.nz/library/about-us/policies-and-strategies/copyright-for-the-researcharchiveKnowledge managementLibrariansNew Zealand librariansTextAll rights, except those explicitly waived, are held by the Author