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Regulating Misleading Advertising in New Zealand: Investigating the Two-Track System

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dc.contributor.authorKlesse, Julia
dc.date.accessioned2012-12-12T21:26:54Z
dc.date.accessioned2022-11-01T23:53:09Z
dc.date.available2012-12-12T21:26:54Z
dc.date.available2022-11-01T23:53:09Z
dc.date.copyright2010
dc.date.issued2010
dc.description.abstractThis paper focuses on the regulation of advertising and especially misleading advertising in New Zealand. It analyses the two-track approach of New Zealand with its statutory and self-regulating system. Focus is laid especially on the latter as its benefits and detriments will be revealed. Lastly possible improvements to the current system are proposed.en_NZ
dc.formatpdfen_NZ
dc.identifier.urihttps://ir.wgtn.ac.nz/handle/123456789/28224
dc.languageen_NZ
dc.language.isoen_NZ
dc.publisherTe Herenga Waka—Victoria University of Wellingtonen_NZ
dc.subjectMisleading advertisingen_NZ
dc.subjectFair tradingen_NZ
dc.subjectConsumer protectionen_NZ
dc.titleRegulating Misleading Advertising in New Zealand: Investigating the Two-Track Systemen_NZ
dc.typeTexten_NZ
thesis.degree.disciplineLawen_NZ
thesis.degree.grantorTe Herenga Waka—Victoria University of Wellingtonen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.nameMaster of Lawen_NZ
vuwschema.contributor.unitSchool of Lawen_NZ
vuwschema.subject.marsden390104 Commercial and contract lawen_NZ
vuwschema.type.vuwMasters Research Paper or Projecten_NZ

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