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Wearing sport: playing fashion

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Date

1999

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Te Herenga Waka—Victoria University of Wellington

Abstract

This project trials a Cultural Studies circuit of culture model as a tool for critically examining the phenomenon of sportfashion. Each of five main cultural processes identified by du Gay et al (1997) is taken as a perspective from which to discuss sport and fashion. This approach develops an overview of sportfashion as a cultural artefact that is a contingent outcome of these cultural processes.

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