MARK303: Marketing: Strategic Marketing Management
| dc.contributor.author | Williams, Janine | |
| dc.date.accessioned | 2018-01-24T00:27:39Z | |
| dc.date.accessioned | 2021-03-24T22:02:57Z | |
| dc.date.available | 2018-01-24T00:27:39Z | |
| dc.date.available | 2021-03-24T22:02:57Z | |
| dc.date.issued | 2017 | |
| dc.date.semester | 2017:2 | |
| dc.description | The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386 | en_NZ |
| dc.format | en_NZ | |
| dc.identifier.uri | https://ir.wgtn.ac.nz/handle/123456789/9147 | |
| dc.language | en_NZ | |
| dc.language.iso | en_NZ | |
| dc.publisher | Victoria University of Wellington | en_NZ |
| dc.subject | Marketing | en_NZ |
| dc.subject.course | MARK303 | en_NZ |
| dc.subject.course | exam | en_NZ |
| dc.subject.course | MARK 303 | en_NZ |
| dc.title | MARK303: Marketing: Strategic Marketing Management | en_NZ |
| dc.title.short | Strategic Marketing Management | en_NZ |
| dc.type | Text | en_NZ |
| vuwschema.contributor.unit | School of Marketing and International Business / Te Kura Hokohoko, Pakihi ki te Ao | en_NZ |
| vuwschema.contributor.unit | Victoria Business School / Orauariki | en_NZ |
