Glidepath:Customization, Competence and Commitment
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Te Herenga Waka—Victoria University of Wellington
Abstract
Description
Case study of Glidepath Limited and its interactions with the Latin American Market.
Case highlights:
*Finding a niche as a small company in a global market dominated by much larger firms.
*Building and sustaining commitment to expand in Latin America.
*Developing capacities for technical innovation and customization.
*Navigating market, currency, and political risks.
*Developing a regional organizational approach to the Americas.
Keywords
Latin America, New Zealand, Glidepath Limited