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Marketing of public library web pages

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dc.contributor.authorClayton, Kimberley Anne
dc.date.accessioned2013-03-25T23:58:24Z
dc.date.accessioned2022-11-02T02:40:36Z
dc.date.available2013-03-25T23:58:24Z
dc.date.available2022-11-02T02:40:36Z
dc.date.copyright2007
dc.date.issued2007
dc.description.abstractThis projects looks at marketing and public library web pages. Marketing has long been used by business to inform the consumer and increase sales. Yet marketing in libraries is still a contentious issue. While many libraries are now applying marketing principles and techniques to library products and services, it is not clear how far these have influenced the development and creation of public library web pages. Thus the guiding question of this paper is to find out how well public libraries are marketing their web pages, both in New Zealand and overseas.en_NZ
dc.formatpdfen_NZ
dc.identifier.urihttps://ir.wgtn.ac.nz/handle/123456789/28585
dc.languageen_NZ
dc.language.isoen_NZ
dc.publisherTe Herenga Waka—Victoria University of Wellingtonen_NZ
dc.rights.holderAll rights, except those explicitly waived, are held by the Authoren_NZ
dc.rights.licenseAuthor Retains Copyrighten_NZ
dc.rights.urihttps://www.wgtn.ac.nz/library/about-us/policies-and-strategies/copyright-for-the-researcharchive
dc.subjectLibrary marketingen_NZ
dc.subjectPublic librariesen_NZ
dc.subjectComputer network resourcesen_NZ
dc.subjectLibrary websitesen_NZ
dc.titleMarketing of public library web pagesen_NZ
dc.typeTexten_NZ
thesis.degree.disciplineLibrary and Information Studiesen_NZ
thesis.degree.grantorTe Herenga Waka—Victoria University of Wellingtonen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.nameMaster of Library and Information Studiesen_NZ
vuwschema.contributor.unitSchool of Information Managementen_NZ
vuwschema.type.vuwMasters Research Paper or Projecten_NZ

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