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The exporting firm: structure, policy, personnel and performance: a case study of the "manufacturing Engineers and Allied Metal Trades" trade group in New Zealand

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dc.contributor.authorWillis, Richard
dc.date.accessioned2011-05-20T02:36:44Z
dc.date.accessioned2022-10-26T04:57:22Z
dc.date.available2011-05-20T02:36:44Z
dc.date.available2022-10-26T04:57:22Z
dc.date.copyright1972
dc.date.issued1972
dc.description.abstractOne might have reasonably expected the successful exporting firm in New Zealand to exhibit certain characteristics, which distinguished it from others. However, the quest to discover what characterises the successful exporting firm proved less conclusive than hoped for the industrial group studied. The initial reaction of the reader to such a result may be that of the writer - anti-climax. However, this sense of anti-climax should not obscure some important results. The study shows that the exporting firm is in no major sense strongly oriented towards exporting. It is the local market which dominates firm production and marketing mentality, and exporting is generally viewed as a useful adjunct to local sales.en_NZ
dc.formatpdfen_NZ
dc.identifier.urihttps://ir.wgtn.ac.nz/handle/123456789/24368
dc.languageen_NZ
dc.language.isoen_NZ
dc.publisherTe Herenga Waka—Victoria University of Wellingtonen_NZ
dc.subjectExport sales contracts
dc.subjectManufactures
dc.subjectMetal trade
dc.titleThe exporting firm: structure, policy, personnel and performance: a case study of the "manufacturing Engineers and Allied Metal Trades" trade group in New Zealanden_NZ
dc.typeTexten_NZ
thesis.degree.disciplineGeographyen_NZ
thesis.degree.grantorTe Herenga Waka—Victoria University of Wellingtonen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.nameMaster of Artsen_NZ
vuwschema.type.vuwAwarded Research Masters Thesisen_NZ

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