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The emergence and future direction of health sponsorship in New Zealand

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dc.contributor.authorSlack, Jonathan Paul
dc.date.accessioned2011-09-19T23:07:24Z
dc.date.accessioned2022-10-30T22:53:03Z
dc.date.available2011-09-19T23:07:24Z
dc.date.available2022-10-30T22:53:03Z
dc.date.copyright1994
dc.date.issued1994
dc.description.abstractThe following work investigates the emergence and possible future direction of health sponsorship in New Zealand. Primary data gained by extensive group and individual interviews are linked with literature review-based findings on commercial sponsorship and the experience of health promotion agencies in Australia. The findings indicate that health sponsorship has made a significant impact on the corporate sponsorship market-place in New Zealand. The difficulties associated with measuring the effectiveness of health sponsorship regarding behavioural change are also highlighted. The patterns and attitudes that emerge can be used as a starting-point from which further analysis can be made to develop an even better understanding of the role and perceived effectiveness of health sponsorship in New Zealand.en_NZ
dc.formatpdfen_NZ
dc.identifier.urihttps://ir.wgtn.ac.nz/handle/123456789/26410
dc.languageen_NZ
dc.language.isoen_NZ
dc.publisherTe Herenga Waka—Victoria University of Wellingtonen_NZ
dc.rights.holderAll rights, except those explicitly waived, are held by the Authoren_NZ
dc.rights.licenseAuthor Retains Copyrighten_NZ
dc.rights.urihttps://www.wgtn.ac.nz/library/about-us/policies-and-strategies/copyright-for-the-researcharchive
dc.subjectCorporate sponsorshipen_NZ
dc.subjectSports sponsorshipen_NZ
dc.subjectEconomic aspects of health sponsorshipen_NZ
dc.subjectSports sponsorship in New Zealanden_NZ
dc.titleThe emergence and future direction of health sponsorship in New Zealanden_NZ
dc.typeTexten_NZ
thesis.degree.disciplineRecreation and Leisure Studiesen_NZ
thesis.degree.grantorTe Herenga Waka—Victoria University of Wellingtonen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.nameMaster of Artsen_NZ
vuwschema.type.vuwAwarded Research Masters Thesisen_NZ

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