Livestock Improvement Corporation: The importance of building trust in Latin America
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Date
Authors
Journal Title
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Volume Title
Publisher
Te Herenga Waka—Victoria University of Wellington
Abstract
Description
Case study of the Livestock Improvement Corporation and its interactions in the Latin American market.
Case highlights:
*Export success despite regulatory diversity, logistical challenges and cultural differences in Latin American Markets.
*Patience required to build the the trust essential to business relationships.
*Flexibility and leveraging NZ Inc contracts as part of successful strategy.
Keywords
New Zealand, Latin America, Business case studies