PikPok: Playing a long game in South America
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Te Herenga Waka—Victoria University of Wellington
Abstract
Description
Case study for PikPok's interactions with the Latin American market.
Case highlights:
*Significant opportunities in a youthful, internet-connected region
*Complementarities between local firms and PikPok's strengths
*Long-term investment in goodwill and developing relationships
*Positive and welcoming business environment in Colombia despite historical risks
Keywords
New Zealand, Latin America, Business case studies, Videogame developers