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Predicting Internet Product Purchase Intention: Theoretical Reasoning and Empirical Results

dc.contributor.authorCoker, Brent Lynn Selby
dc.date.accessioned2008-07-30T02:21:08Z
dc.date.accessioned2022-10-25T07:18:55Z
dc.date.available2008-07-30T02:21:08Z
dc.date.available2022-10-25T07:18:55Z
dc.date.copyright2007
dc.date.issued2007
dc.description.abstractThis research sheds light on the effect the Internet has on consumers' pre-purchase search and evaluation strategies influencing product purchase intentions. The ease of evaluation on the Internet is often described in terms of a product's search and experience qualities. However, several inconsistencies in the literature suggest this bipartite classification scheme is poorly understood in the context of online consumer behaviour. This research develops and tests a model to explain how consumers interpret search and experience information when making evaluative decisions leading to purchase on the Internet. The results of an online experiment find that Internet product purchase intention is influenced by purchase attitude and confidence in evaluation. These constructs are found to mediate the effects of information quality, attitudes towards the brand, and Internet purchase confidence on purchase intentions. The research model is found to account for more than 70% of the variance in intentions to purchase digital cameras and mobile phones on the Internet. It is concluded that the Internet product purchase intention model is likely to be useful for future diagnostic testing and theoretical examinations of human-computer interaction and online consumer behaviour. Promising avenues for future research in this area are identified, and the implications of the results for Internet strategists and policy makers are discussed.en_NZ
dc.formatpdfen_NZ
dc.identifier.urihttps://ir.wgtn.ac.nz/handle/123456789/23536
dc.languageen_NZ
dc.language.isoen_NZ
dc.publisherTe Herenga Waka—Victoria University of Wellingtonen_NZ
dc.rights.holderAll rights, except those explicitly waived, are held by the Authoren_NZ
dc.rights.licenseAuthor Retains Copyrighten_NZ
dc.rights.urihttps://www.wgtn.ac.nz/library/about-us/policies-and-strategies/copyright-for-the-researcharchive
dc.subjectConsumer behaviouren_NZ
dc.subjectConsumersen_NZ
dc.subjectDecision makingen_NZ
dc.subjectConsumers' preferencesen_NZ
dc.subjectElectronic commerceen_NZ
dc.subjectInternet marketingen_NZ
dc.subjectPsychological aspectsen_NZ
dc.subjectTeleshoppingen_NZ
dc.titlePredicting Internet Product Purchase Intention: Theoretical Reasoning and Empirical Resultsen_NZ
dc.typeTexten_NZ
thesis.degree.disciplineInformation Scienceen_NZ
thesis.degree.grantorTe Herenga Waka—Victoria University of Wellingtonen_NZ
thesis.degree.levelDoctoralen_NZ
thesis.degree.nameDoctor of Philosophyen_NZ
vuwschema.contributor.unitSchool of Information Managementen_NZ
vuwschema.contributor.unitSchool of Marketing and International Businessen_NZ
vuwschema.type.vuwAwarded Doctoral Thesisen_NZ

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