dc.contributor.author |
Williams, Janine |
|
dc.date.accessioned |
2018-01-24T00:27:39Z |
|
dc.date.accessioned |
2021-03-24T22:02:57Z |
|
dc.date.available |
2018-01-24T00:27:39Z |
|
dc.date.available |
2021-03-24T22:02:57Z |
|
dc.date.issued |
2017 |
|
dc.identifier.uri |
https://ir.wgtn.ac.nz:443//handle/123456789/9147 |
|
dc.description |
The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386 |
en_NZ |
dc.format |
pdf |
en_NZ |
dc.language |
en_NZ |
|
dc.language.iso |
en_NZ |
|
dc.publisher |
Victoria University of Wellington |
en_NZ |
dc.subject |
Marketing |
en_NZ |
dc.title |
MARK303: Marketing: Strategic Marketing Management |
en_NZ |
dc.type |
Text |
en_NZ |
vuwschema.contributor.unit |
School of Marketing and International Business / Te Kura Hokohoko, Pakihi ki te Ao |
en_NZ |
vuwschema.contributor.unit |
Victoria Business School / Orauariki |
en_NZ |
dc.subject.course |
MARK303 |
en_NZ |
dc.subject.course |
exam |
en_NZ |
dc.subject.course |
MARK 303 |
en_NZ |
dc.title.short |
Strategic Marketing Management |
en_NZ |
dc.date.semester |
2017:2 |
|