MARK303: Marketing: Strategic Marketing Management

dc.contributor.author	Williams, Janine
dc.date.accessioned	2018-01-24T00:27:39Z
dc.date.accessioned	2021-03-24T22:02:57Z
dc.date.available	2018-01-24T00:27:39Z
dc.date.available	2021-03-24T22:02:57Z
dc.date.issued	2017
dc.identifier.uri	https://ir.wgtn.ac.nz:443//handle/123456789/9147
dc.description	The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386	en_NZ
dc.format	pdf	en_NZ
dc.language	en_NZ
dc.language.iso	en_NZ
dc.publisher	Victoria University of Wellington	en_NZ
dc.subject	Marketing	en_NZ
dc.title	MARK303: Marketing: Strategic Marketing Management	en_NZ
dc.type	Text	en_NZ
vuwschema.contributor.unit	School of Marketing and International Business / Te Kura Hokohoko, Pakihi ki te Ao	en_NZ
vuwschema.contributor.unit	Victoria Business School / Orauariki	en_NZ
dc.subject.course	MARK303	en_NZ
dc.subject.course	exam	en_NZ
dc.subject.course	MARK 303	en_NZ
dc.title.short	Strategic Marketing Management	en_NZ
dc.date.semester	2017:2