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MARK303: Marketing: Strategic Marketing Management

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dc.contributor.author Williams, Janine
dc.date.accessioned 2018-01-24T00:27:39Z
dc.date.accessioned 2021-03-24T22:02:57Z
dc.date.available 2018-01-24T00:27:39Z
dc.date.available 2021-03-24T22:02:57Z
dc.date.issued 2017
dc.identifier.uri https://ir.wgtn.ac.nz:443//handle/123456789/9147
dc.description The case study referenced in this exam is an excerpt from: Marketing mistakes and successes, 12th edition. Hartley, Robert F.; Claycomb, Cindy. (2014). https://tewaharoa.victoria.ac.nz:443/VUW:64VUW_ALL:64VUW_INST21155853970002386 en_NZ
dc.format pdf en_NZ
dc.language en_NZ
dc.language.iso en_NZ
dc.publisher Victoria University of Wellington en_NZ
dc.subject Marketing en_NZ
dc.title MARK303: Marketing: Strategic Marketing Management en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit School of Marketing and International Business / Te Kura Hokohoko, Pakihi ki te Ao en_NZ
vuwschema.contributor.unit Victoria Business School / Orauariki en_NZ
dc.subject.course MARK303 en_NZ
dc.subject.course exam en_NZ
dc.subject.course MARK 303 en_NZ
dc.title.short Strategic Marketing Management en_NZ
dc.date.semester 2017:2


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