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Digital action campaigns in the global public sphere

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dc.contributor.advisor Schirato, Tony
dc.contributor.author Giwa, Jumoke
dc.date.accessioned 2017-03-21T03:57:09Z
dc.date.accessioned 2022-11-03T20:35:38Z
dc.date.available 2017-03-21T03:57:09Z
dc.date.available 2022-11-03T20:35:38Z
dc.date.copyright 2017
dc.date.issued 2017
dc.identifier.uri https://ir.wgtn.ac.nz/handle/123456789/30082
dc.description.abstract This research project undertakes a critical analysis of the use of new media technologies by community activists engaging in local and global communities. Increasingly, community organizations are using digital media to augment their various activities and conduct campaigns. I will consider this development with regard to WorldPulse.com, a global organization whose aim is to foster and facilitate civic engagement. More specifically, the website attempts to function and serve as a global public sphere and vehicle for the expression and discussion of political, social and cultural issues relevant to women. The analysis conducted in this thesis focuses on the website’s digital action campaigns on gender-based violence, girl child education, and women’s access to technology between 2012 and 2014, and its ‘Voices of Our Future’ citizen journalism training program. This project employs digital ethnographic methods using content and discourse analysis, participant observation, online web survey, semi-structured email interviews and a researcher’s journal to examine the potential of worldpulse.com to serve as a global public sphere for women. The research makes use of critical studies theories and data triangulation methodologies in order to identify and evaluate if, and to what extent, the site facilitates public sphere activity and activism. I have developed an inductive typology to assess levels and kinds of civic engagement that is enabled and augmented by the interconnection of online and offline advocacy. This thesis aims to contribute to the body of scholarly literature researching and evaluating the extent to which new media technologies enable and facilitate public sphere engagement. en_NZ
dc.language.iso en_NZ
dc.publisher Te Herenga Waka—Victoria University of Wellington en_NZ
dc.subject Public sphere en_NZ
dc.subject E-activism en_NZ
dc.subject Social action en_NZ
dc.title Digital action campaigns in the global public sphere en_NZ
dc.type Text en_NZ
vuwschema.subject.anzsrcfor 160609 Political Theory and Political Philosophy en_NZ
vuwschema.subject.anzsrcfor 169999 Studies in Human Society not elsewhere classified en_NZ
vuwschema.subject.anzsrcfor 200102 Communication Technology and Digital Media Studies en_NZ
vuwschema.subject.anzsrcfor 200104 Media Studies en_NZ
vuwschema.subject.anzsrcfor 200105 Organisational, Interpersonal and Intercultural Communication en_NZ
vuwschema.subject.anzsrcseo 970120 Expanding Knowledge in Languages, Communication and Culture en_NZ
vuwschema.type.vuw Awarded Doctoral Thesis en_NZ
thesis.degree.discipline Media Studies en_NZ
thesis.degree.grantor Te Herenga Waka—Victoria University of Wellington en_NZ
thesis.degree.level Doctoral en_NZ
thesis.degree.name Doctor of Philosophy en_NZ

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