Great Expectations

Abstract

There are guide books, journal articles, scholarly papers, conference proceedings, text books, and industry practice notes to educate architects on how they should undertake all manner of business. The body of this work will make reference to an abundance of advice on attracting and forming working relationships with new clients. There is however no dynamically evolving and accessible guide for clients to follow when embarking on selecting an architect for a residential project. This thesis targets, not architects -although it affects them- but the typical client looking to embark on perhaps the biggest investment of their lives: a newly built home.

This research will no doubt divide its audience as discussed throughout; those who practice and those who preach: those who actively participate and those who critique: those who reinforce the stereotype, and those who abolish it: those who create expectations, and those who deliver.

Unrealistic expectations, troublesome stereotypes and misinformation has led to a reputation architects have struggled with, or are unwilling to shake. Jointly, this is hampering the ability for architects to engage with the greater population in the suburban residential sector.

This thesis aims to act as a guide for what can be implemented by the NZIA. Collaboration of its members has the potential to change the suburban landscape and ensure architects remain prominent and current. But more importantly, it is hoped that implementation will lead to an increase in engagement in the residential sector.

As lofty as this reads, implementation will make architects more accessible to the greater population. Exemplars relevant to specific clients, presented accurately in an immersive environment will keep expectations in check. Stereotypes can be broken by an increased engagement with a wider audience. Education of the public will demystify the roles architects play and a framework to facilitate this will encourage diversity in the suburb.

The Marlborough District Council has re-zoned 135ha of previously rural land for residential use. This provides a perfect location to test a prototype application and prove its merits.