Motivational determinants of adopting electronic services

Abstract

This study explores the factors influencing the adoption of electronic services offered by libraries to library customers. A general framework for the study is provided by Rogers' theory of innovation diffusion. The theory of planned behaviour is applied to explain the influence of attitudinal factors such as perceived sense of control. The survey sample was drawn from users of library services at a large public library in the Wellington region. Results indicated that ease of use and willingness to perform the behaviour themselves were the main motivating factors influencing adoption. Trends in the sample group indicated a general attitude towards using self-service. The study suggests further research into perceived sense of behavioural control as it relates to electronic innovation adoption, and suggests increased adoption of electronic services by library users would benefit by the promotion of ease of use.