Regulating Misleading Advertising in New Zealand: Investigating the Two-Track System

dc.contributor.author	Klesse, Julia
dc.date.accessioned	2012-12-12T21:26:54Z
dc.date.accessioned	2022-11-01T23:53:09Z
dc.date.available	2012-12-12T21:26:54Z
dc.date.available	2022-11-01T23:53:09Z
dc.date.copyright	2010
dc.date.issued	2010
dc.identifier.uri	https://ir.wgtn.ac.nz/handle/123456789/28224
dc.description.abstract	This paper focuses on the regulation of advertising and especially misleading advertising in New Zealand. It analyses the two-track approach of New Zealand with its statutory and self-regulating system. Focus is laid especially on the latter as its benefits and detriments will be revealed. Lastly possible improvements to the current system are proposed.	en_NZ
dc.language	en_NZ
dc.language.iso	en_NZ
dc.publisher	Te Herenga Waka—Victoria University of Wellington	en_NZ
dc.subject	Misleading advertising	en_NZ
dc.subject	Fair trading	en_NZ
dc.subject	Consumer protection	en_NZ
dc.title	Regulating Misleading Advertising in New Zealand: Investigating the Two-Track System	en_NZ
dc.type	Text	en_NZ
vuwschema.contributor.unit	School of Law	en_NZ
vuwschema.subject.marsden	390104 Commercial and contract law	en_NZ
vuwschema.type.vuw	Masters Research Paper or Project	en_NZ
thesis.degree.discipline	Law	en_NZ
thesis.degree.name	Master of Law	en_NZ

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