DSpace Repository

Willing workers on organic farms: a case study

Show simple item record

dc.contributor.author Nimmo, Kathryn
dc.date.accessioned 2011-09-27T02:03:52Z
dc.date.accessioned 2022-10-31T00:32:35Z
dc.date.available 2011-09-27T02:03:52Z
dc.date.available 2022-10-31T00:32:35Z
dc.date.copyright 2001
dc.date.issued 2001
dc.identifier.uri https://ir.wgtn.ac.nz/handle/123456789/26589
dc.description.abstract This exploratory case study explores the travel motivations of backpackers, and the dynamics of the relationship between these travel motivations and the organisation Willing Workers on Organic Farms (New Zealand) (WWOOF). It examines a somewhat disparate range of literature on backpacker travel motivations and draws them together in a framework of 'macro' and 'micro' push and pull travel motivations. It also provides a context for the findings by examining some unique qualities of WWOOF as a tourism provider. A review of these qualities suggests that WWOOF can be considered as a form of decommodified ecotourism. The research methodology used for this case study includes in-depth, qualitative interviews with key informants, and backpackers who are members of WWOOF. Findings demonstrate that the push and pull motivations identified by previous research are still relevant. Instead of focussing on just one or two travel motivations at the expense of others, as is typical of previous research on backpacker travel motivations, a synthesis of a range of different travel motivations is presented. The travel motivation to meet and live with members of host communities found to be particularly significant, and there can be complex interrelationships between this travel motivation and others. The values that underlie and influence travel motivations are also examined. 'Green' values based on a commitment to environmental issues and social justice is found to be significant for some research participants, indicating that backpacker travel can be politicised, and therefore represents an expression of alienation from cultural and environmental conditions in urban, industrialised Western societies. Findings also challenge some prevailing ideas about backpackers and tourists in general. Research participants tended to attribute less significance to recreational needs and 'sight seeing', and more significance to embodied activity. As "WWOOF workers", backpackers engage in voluntary work, which undermines the assumption that tourism is a strict bifurcation between work and leisure. WWOOF work also served to meet a range of needs or travel motivations, including a need for structure and routine. The thesis concludes by suggesting that backpacker travel motivations can be complex, and that the backpacker market has segmented into three groups. The findings on backpacker travel motivations are then woven together to propose a framework of travel motivations which contributes to the ongoing success of WWOOF as a model of decommodified ecotourism. en_NZ
dc.format pdf en_NZ
dc.language en_NZ
dc.language.iso en_NZ
dc.publisher Te Herenga Waka—Victoria University of Wellington en_NZ
dc.title Willing workers on organic farms: a case study en_NZ
dc.type Text en_NZ
vuwschema.type.vuw Awarded Research Masters Thesis en_NZ
thesis.degree.discipline Social Science Research en_NZ
thesis.degree.grantor Te Herenga Waka—Victoria University of Wellington en_NZ
thesis.degree.level Masters en_NZ
thesis.degree.name Master of Arts en_NZ

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


My Account