dc.contributor.author |
Slack, Jonathan Paul |
|
dc.date.accessioned |
2011-09-19T23:07:24Z |
|
dc.date.accessioned |
2022-10-30T22:53:03Z |
|
dc.date.available |
2011-09-19T23:07:24Z |
|
dc.date.available |
2022-10-30T22:53:03Z |
|
dc.date.copyright |
1994 |
|
dc.date.issued |
1994 |
|
dc.identifier.uri |
https://ir.wgtn.ac.nz/handle/123456789/26410 |
|
dc.description.abstract |
The following work investigates the emergence and possible future direction of health sponsorship in New Zealand.
Primary data gained by extensive group and individual interviews are linked with literature review-based findings on commercial sponsorship and the experience of health promotion agencies in Australia.
The findings indicate that health sponsorship has made a significant impact on the corporate sponsorship market-place in New Zealand. The difficulties associated with measuring the effectiveness of health sponsorship regarding behavioural change are also highlighted.
The patterns and attitudes that emerge can be used as a starting-point from which further analysis can be made to develop an even better understanding of the role and perceived effectiveness of health sponsorship in New Zealand. |
en_NZ |
dc.format |
pdf |
en_NZ |
dc.language |
en_NZ |
|
dc.language.iso |
en_NZ |
|
dc.publisher |
Te Herenga Waka—Victoria University of Wellington |
en_NZ |
dc.title |
The emergence and future direction of health sponsorship in New Zealand |
en_NZ |
dc.type |
Text |
en_NZ |
vuwschema.type.vuw |
Awarded Research Masters Thesis |
en_NZ |
thesis.degree.discipline |
Recreation and Leisure Studies |
en_NZ |
thesis.degree.grantor |
Te Herenga Waka—Victoria University of Wellington |
en_NZ |
thesis.degree.level |
Masters |
en_NZ |