Demonstration architecture

Abstract

This project investigates the role of demonstration houses as legitimate architecture. As physical constructions demonstration houses are used by the demonstration agents to promote their own agendas, whether it be concerning design styles, use of innovative materials or building techniques. The driving force behind demonstration houses is often politically driven and as such the houses themselves provide a vehicle for the ruling classes to exert their power and influence over the masses. The construction of a house as a promotional tool, makes value judgements about what is meant by 'home', and appeals to the public's idea of 'home'. The home is a place of security, identity and stability, these are the issues played with by the agents of demonstration. Spatial arrangement within a demonstration home is the key factor in how and to what degree the demonstrating agent exercises power over their audience in directing the structure and functioning of the inhabitant's lives. Two demonstration homes, one built in Strathmore, Wellington, 1932 and the other in Karori, Wellington, 1948 are use as case studies to investigate who was demonstrating what, to whom. A review of demonstration houses built around the world up to the time of the construction of these houses contextualizes them in a world scene, providing reference for possible international influences on the New Zealand situation. An investigation into different modes of demonstration illustrates what demonstration is about and how it is applicable to architecture. A comparative analysis of the Wellington houses shows the differences and similarities between the two. This discussion questions what is being demonstrated, why it is being demonstrated and to what end. In conclusion all the above ideas are brought together with comments on the issues raised and the reason for demonstration architecture.