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Is ride-sharing really as novel as it claims - Understanding Uber and its supply-side impacts in New Zealand

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dc.contributor.advisor Howell, Bronwyn
dc.contributor.author Chu, Yuet
dc.date.accessioned 2016-01-20T22:18:06Z
dc.date.accessioned 2022-07-07T02:36:09Z
dc.date.available 2016-01-20T22:18:06Z
dc.date.available 2022-07-07T02:36:09Z
dc.date.copyright 2015
dc.date.issued 2015
dc.identifier.uri https://ir.wgtn.ac.nz/handle/123456789/19378
dc.description.abstract In recent years, the emergence of multi-sided platforms has allowed peer-to-peer networks to grow exponentially, allowing individuals to form a collaborative economy by the sharing of underutilized resources. Within the realm of sharing economy, ride-sharing is the social phenomenon of allowing drivers and riders to congregate through a web-based platform to match the demand and supply sides in real time. The ride-sharing industry has posed as a major disruption to taxi industries worldwide. This paper seeks to investigate the industry dynamics surrounding Uber, a global ride-sharing company, in the New Zealand context, with main focus on the implications it has on the supply-side players (i.e. taxi companies and drivers) to evaluate if it has a sustainable competitive advantage in the market. Uber is the first ride-sharing company coming to New Zealand, established originally in San Francisco. Due to various differences in the market and legal factors, Uber has adapted its business model to suit this unique environment. Although it does not position itself as a ride-sharing business in New Zealand, but rather a private hire service company, Uber is using the same tools and resources to pool drivers and riders together under its multi-sided platform. The main competitive advantages Uber brings are the convenience, flexibility to drivers and the lower cost to consumers. While more and more ride-sharing and taxi-booking apps join in the competition; while taxi companies begin to innovate to create a stronger differentiating factor; and while regulators start to narrow the gaps in the regulations where Uber is deemed to have been given unfair advantages; Uber is facing stronger competition and challenges in the New Zealand market incrementally. en_NZ
dc.format pdf en_NZ
dc.language.iso en_NZ
dc.language.iso en_NZ
dc.publisher Te Herenga Waka—Victoria University of Wellington en_NZ
dc.subject Sharing economy en_NZ
dc.subject Uber en_NZ
dc.subject Ride-sharing en_NZ
dc.title Is ride-sharing really as novel as it claims - Understanding Uber and its supply-side impacts in New Zealand en_NZ
dc.type Text en_NZ
vuwschema.contributor.unit Victoria Management School en_NZ
vuwschema.subject.anzsrcfor 140206 Experimental Economics en_NZ
vuwschema.subject.anzsrcfor 140217 Transport Economics en_NZ
vuwschema.subject.anzsrcfor 150307 Innovation and Technology Management en_NZ
vuwschema.subject.anzsrcfor 150308 International Business en_NZ
vuwschema.subject.anzsrcfor 150310 Organisation and Management Theory en_NZ
vuwschema.subject.anzsrcfor 150703 Road Transportation and Freight Services en_NZ
vuwschema.subject.anzsrcseo 970115 Expanding Knowledge in Commerce, Management, Tourism and Services en_NZ
vuwschema.type.vuw Masters Research Paper or Project en_NZ
thesis.degree.discipline Business Administration en_NZ
thesis.degree.name Master of Business Administration en_NZ
vuwschema.subject.anzsrcforV2 380106 Experimental Economics en_NZ
vuwschema.subject.anzsrcforV2 380117 Transport Economics en_NZ
vuwschema.subject.anzsrcforV2 350307 Technology Management en_NZ
vuwschema.subject.anzsrcforV2 350705 Innovation Management en_NZ


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